Case Studies
The numbers, unedited.
Screenshots taken straight from the ad accounts we manage — not retyped, not rounded up. Open any panel to read it in full.
Lance Peter Group runs the buyer-acquisition campaigns behind property developments in Bali and Australia — the positioning, the creative and the media spend that turn a release into a steady flow of qualified enquiries.
A beachfront villa release in Bali and a coastal apartment on the Gold Coast attract different buyers, at different price points, for entirely different reasons. The campaign that fills one pipeline quietly wastes budget on the other.
So we don't run a template. We study the development, the buyer it's built for and the market it sits in — then build everything around that.
We operate as the marketing division behind your development — from how it's positioned to the enquiries that reach your sales team.
Who the development is genuinely for, what they'll pay, and the angle most likely to move them. That analysis sets everything downstream.
Built and managed end to end across Facebook and Instagram, extended where the buyer profile justifies it. Spend is optimised weekly against cost per qualified enquiry.
Video, statics and copy produced for the development, not adapted from a brochure — then tested against each other so the strongest creative gets the budget.
Every enquiry lands in one place with the buyer's details attached, and follow-up runs fast — interest in a development cools within hours.
No single package. Budget, channels and commercial structure are set against what the development needs — including performance-based arrangements where it suits — and put in writing before launch.
We start with the development itself, not a media plan.
We decide who the campaign speaks to, and what it asks them to do.
Everything a buyer will see or touch is produced and connected before launch.
Campaigns go live and are worked continuously against cost per qualified enquiry.
Buyers arrive with context attached, ready for a conversation.
Budget, channels, qualification depth and commercial structure are set against your development, never a template. The discovery call is where that gets worked out.
Villa and resort-residence developments, sold largely to buyers on the other side of an ocean.
Residential, coastal and lifestyle developments along the eastern seaboard — Queensland, New South Wales and beyond.
Same discipline, two entirely different campaigns. Further markets are in development.
Buyers rarely live where the development does. Our campaigns run across Indonesia and Australia, reaching the people most likely to buy there — many of whom will never walk the site before committing.
Figures across the campaigns we've run to date — a record, not a forecast for your project. What yours can realistically do depends on its price point, its market and its offer, and we'll give you those numbers on a call rather than in a headline.
Screenshots taken straight from the ad accounts we manage — not retyped, not rounded up. Open any panel to read it in full.
There's no fixed price list, because there's no fixed campaign. What a first release in Bali needs is different to clearing final stock on the Gold Coast. We scope it once we understand the development, and you get the structure and the numbers in writing before anything starts.
It depends on how the engagement is structured. On some projects the developer holds the ad account and the media budget; on others we fund the media ourselves and work on a performance basis. Which one suits comes down to the development, and it's agreed before we start.
Build takes days rather than months, and enquiries typically start arriving in the opening weeks of a campaign. Volume and cost per enquiry then depend on the price point, the market and the offer — which is why the early weeks are spent testing and tightening rather than simply spending.
Volume without intent is worthless, so the campaigns are built to filter before your team ever sees a name — the offer, the qualifying questions and the follow-up are all designed to sort genuine buyers from browsers. Across the campaigns we've run to date, 77% of enquiries have been qualified and booked. How deep qualification goes on your project is agreed with you up front.
We keep the roster deliberately small, and if there's any overlap between your development and something we already run, we raise it with you before we begin rather than after.
No — your team closes, and nobody sells your development better than the people behind it. Our job is everything in front of that conversation: generating the enquiry, capturing it properly and getting it to your team while the buyer is still interested.
The enquiries are yours. They're delivered to you as they come in and they stay with you if we ever part ways. Ad account ownership depends on how the engagement is set up — either way, it's written down at the start rather than left vague.
Possibly. Bali and Australia are where our market knowledge is deepest, and that knowledge is a real part of what makes the campaigns work — but the approach itself travels. If the development is strong, enquire anyway and we'll tell you honestly whether we're the right people for it.
I'm Jackson, Marketing Manager at Lance Peter Group — your point of contact from the first call onwards.
I've spent the past several years on villa and resort-residence developments in Bali, working with our strategists, creatives and media buyers on the campaigns behind them. You'll hear about your project from me; the work behind it comes from the whole team.
We take on a fixed number of developments at a time, so nothing gets spread thin. You won't be passed around between account handlers either — I stay across your campaign from the first call, and you hear from me in numbers, not excuses.
Book a call with meSpeak with us directly
Call during Australian business hours, or send your project details and we'll come back to you within one business day.
Call +61 7 3522 2905 Send project detailsCalendar not loading? Open the booking page
We'll talk through your development, your market, and what a campaign for it would realistically look like — including the numbers. If we're not the right fit for your project, I'll tell you on the call.
Whether you're releasing a new development, moving remaining stock, or simply after a read on what paid social could do for a project — send the details below. We come back to every enquiry within one business day.
Gold Coast, Australia · Campaigns across Bali & Australia